4 secrets to building a brand that people love

Eugeniia Gul • September 2, 2022

You define your brand and your personality is reflected in your service, and product (your baby). 
MY 4 LOVEMARK rules.
Photography by @veronika.shsh

Now, let's just be the observers (catch your emotion and decide how to act next). 
Who do you see in the picture below?! 
I am assuming that you see a fast walking stylish woman who wears bright clothes (she is not afraid to be seen), holding a planner (you may think that she likes to plan and values her time. In the reality, it's her product, and she published it probably because she plans everything ahead). She SMILES, which makes you feel safe to say "Hi" and start the conversation. 
LOVEMARK RULE N1: Let your personality speak louder than the words about what you have to offer.

As you can see, my workbook/planner for women reflects who I am: I am well-organized, business oriented, I allow my face to be part of my company, and I always put myself out there (even when I am scared). I stand up for the empowerment of women, and it is perfectly reflected in my product. 

RULE N2 Discover who you are 1st so there is no misinterpretation between your product and the person who stands behind it. 

Example of misinterpretation:

"I am vegetarian, but I have meat production caz it's profitable", I meaaaaan WHAAAAAAT!?

Rule N3 Define your core values and your brand's values/mission. 

Don't just sell a product/ service - sell experience, happiness, and a solution. 

Good example: GUL Planner made 700 women happier and more organized. 

Bad example: I sold 700 copies. 

RULE N4 Show up for yourself! 

Personal brand + product + service = lovemark (a brand people LOVE) 

I offer coaching services that go perfectly with my product (as you know, besides undated daily planning pages GUL Planner includes 12 empowering exercises for women to discover their authentic selves). 

I lead group coaching sessions in the heart of LA, and we follow the 12 Steps that are published in the GUL Planner. Besides, I offer 1:1 life&business coaching sessions. As you can see, my personal brand + GUL Planner + coaching sessions at which we use GUL Planner = a brand people LOVE and who believe in my purpose. 

Remember, people will always interpret the brand and product to be an extension of the person who created it. People want to buy from people. It is that simple. You define your brand! Not your sales manager or PR - YOU! 

Now wind down for a moment and think about your product + your service + your personal brand, what does it equal = ?

If you want, share it with me in the comments below I will be happy to read them. If not, I will be happy just to wind down:) 

You can read this blogpost in the RU language clicking the link below

Читать Блог на Русском

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